RightBound Serves an Incremental Outbound Engine for Revenue Growth at SundaySky

The challenge

SundaySky needed to significantly boost outbound efforts to deliver continuous feed of sale opportunities supporting the company's growth objectives.

Considering that the outbound team had limited resources, prioritization was fundamental and sales development efforts had to be conveyed towards conversions rather than time-consuming researching and prospecting.

SundaySky enables the world’s most demanding brands to deliver video-powered experiences that drive breakthrough outcomes across customer journeys and generate unique digital experiences.

The solution

RightBound’s autonomous prospecting engine enabled SundaySky to prospect efficiently and effectively.

The solution included a complete mapping of target accounts, automation of prospects’ engagement, freeing precious time for SDRs to focus on meetings and opportunities rather than routine manual tasks.

30K

Targeted Accounts

30%

Engagement Rate

10%

Connect Rate

15x

Target market reach expansion

(from 2K before RightBound)

4.0%

Response Rate

30K

Targeted Accounts

30%

Engagement Rate

10%

Connect Rate

15x

Target market reach expansion

(from 2K before RightBound)

4.0%

Response Rate

“RightBound was an enhancing addition to our current sales stack and process, seamlessly pushing engaged prospects into our SalesLoft”

Dan Sylvester — VP National Accounts

Why RightBound, in SundaySky’s words

Over 80% data accuracy

“We consistently see better data with RightBound compared to other data providers. Reaching the right personas, in relevant companies, with correct email and direct phone number, reaching an accuracy way above 80%.”

Opening new market opportunities

“We started applying RightBound’s solution to our Mid-Market sales and then expanded the usage to Enterprise accounts as well.”

Outbound sales ramp up

“RightBound helped us start a new outbound operation, with a great return on investment in only a few months time.”

White glove service

“The customer service is amazing — incredibly responsive, made of real experts in outbound sales, always going above and beyond.”

Account Mapping
& Segmentation

The core Total Addressable Market (TAM) and personas are constantly mapped and optimized according to results from previous campaigns. SundaySky was able to address a new vertical with a dedicated campaign within days.
The core Total Addressable Market (TAM) and personas are constantly mapped and optimized according to results from previous campaigns. SundaySky was able to address a new vertical with a dedicated campaign within days.

Prospect Enrichment

RightBound prospecting engine continuously finds and enriches prospects according to the Ideal Customer Profile (ICP). Besides an extended TAM, SundaySky could reach out to additional user-personas — not only business unit leaders and executives, but also marketing, creative, and designers.
RightBound prospecting engine continuously finds and enriches prospects according to the Ideal Customer Profile (ICP). Besides an extended TAM, SundaySky could reach out to additional user-personas — not only business unit leaders and executives, but also marketing, creative, and designers.

Individually Optimized Outreach

Effective outreach campaigns delivered targeted content through multi-channel cadences. Channels, formats, timing and messaging are all autonomously optimized based on individual prospect’s behaviour and past engagements.
Effective outreach campaigns delivered targeted content through multi-channel cadences. Channels, formats, timing and messaging are all autonomously optimized based on individual prospect’s behaviour and past engagements.

Personalized
Follow-Up

Prospects engaged by RightBound are automatically assigned to a follow up path within SalesLoft, already routed to the relevant SDR for a timely, contextual 1:1 follow up, based on SundaySky territories.
Prospects engaged by RightBound are automatically assigned to a follow up path within SalesLoft, already routed to the relevant SDR for a timely, contextual 1:1 follow up, based on SundaySky territories.

Meetings Booked

Being able to focus on relationship building, SDRs gained higher motivation. New SDR onboarding was drastically shortened. Time and energy shifted from research and outreach towards following up and setting meetings.
Being able to focus on relationship building, SDRs gained higher motivation. New SDR onboarding was drastically shortened. Time and energy shifted from research and outreach towards following up and setting meetings.

AI-Driven
Optimization

RightBound’s algorithm continuously optimized the complete process based on actual sales outcome, fine-tuning every step of the funnel.
RightBound’s algorithm continuously optimized the complete process based on actual sales outcome, fine-tuning every step of the funnel.
RightBound facilitated penetrating into a new vertical, generating a pool of 4,000 relevant prospects within days, and targeting them with a personalized offering — something that would have previously taken us months to achieve. Download PDF

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