In particular, the Marketing and Sales Teams wished to build an outbound funnel to support a new product catering to larger organizations.
WiseStamp is a leading email signature solution for businesses, assisting over 700,000 users to promote their businesses.
Targeted Accounts
Of replies converted to meetings
Of prospects booked demo
Engagement rate of target prospects
“RightBound delivered positive ROI almost immediately. We went from zero outbound activity to a strong pipeline with several closed-won deals within weeks.”
Daniel Zweig — Head of Marketing
RightBound helped the WiseStamp team create customized and personalized emails per target segment, and a variety of messages and CTAs for optimal prospect engagement.
The prospecting engine reached data sources otherwise unavailable to WiseStamp and gathered a large pool of highly suited prospects for their product.
RightBound fetched data, such as role and company logo, and plugged them into personalized designed emails — driving click rates of 8.5% — higher than any other marketing channel.
RightBound’s autonomous engine prioritized leads based WiseStamp-defined engagements levels and fed all information directly into the CRM.
Based on ongoing analysis of customer responses, RightBound’s AI engine suggested to add pricing information to some of the emails, driving a higher response rate.
With a tight definition of target accounts, the right amount of personalization vs. automation, and the Sales team investing in ripe leads — we made it happen.
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