RightBound Helped DecisionLink Shifting SDR Focus from List Building to Selling & Granular Messaging

DecisionLink is a fast-growing leader in customer value management, a fairly new segment; they help their customers articulate the value they provide to their clients , through every single touchpoint of the customer’s lifecycle.

It took 50% of our sales team time to build prospect lists, just to realize they were 70% inaccurate. With RightBound not only we were we able to free our time to focus on messaging and selling, but we also saw accuracy grow immensely from just 30% to 80%.

Charles O'Hara
DecisionLink

Charles O'Hara Director of Inside Sales

Charles O'Hara

A complete transformation of the outbound process:

BEFORE RIGHTBOUND
WITH RIGHTBOUND
Time spent on research
Time spent on research
>50%
>10%
Data Accuracy
Data Accuracy
30%
80%
Connection Rate
Connection Rate
2%–3%
>10%
Research Method
Research Method
Sales reps were conducting individual, manual prospecting using a couple of datasources
Autonomous lists building based on granular buyer personas
Targeted, personalized messaging
Targeted, personalized messaging
Wasn’t done as it took too much time to sort prospects
Achieved within minimal time and effort
Accountability
Accountability
Difficult to track and hold reps accountable for activity numbers
Activities are measurable and reps are accountable
Time spent on research
Time spent on research
BEFORE RIGHTBOUND
>50%
WITH RIGHTBOUND
>50%
Data Accuracy
Data Accuracy
BEFORE RIGHTBOUND
30%
WITH RIGHTBOUND
30%
Connection Rate
Connection Rate
BEFORE RIGHTBOUND
2%–3%
WITH RIGHTBOUND
2%–3%
Research Method
Research Method
BEFORE RIGHTBOUND
Sales reps were conducting individual, manual prospecting using a couple of datasources
WITH RIGHTBOUND
Sales reps were conducting individual, manual prospecting using a couple of datasources
Targeted, personalized messaging
Targeted, personalized messaging
BEFORE RIGHTBOUND
Wasn’t done as it took too much time to sort prospects
WITH RIGHTBOUND
Wasn’t done as it took too much time to sort prospects
Accountability
Accountability
BEFORE RIGHTBOUND
Difficult to track and hold reps accountable for activity numbers
WITH RIGHTBOUND
Difficult to track and hold reps accountable for activity numbers
quote Thanks to RightBound our sales team saves 30-40% of valuable selling time, reaching deeper inside the organizations in our TAM. One of RightBound's most impressing features is the high quality of prospects generated, along with superb research granularity. This allowed us to build highly targeted messaging with minimal investment and within a short time, immensely upping connection rates from 2-3% to over 10%.
quote

+40%

SDR Time Saved

+50%

Increase In Data Accuracy

2.5X

Time to Value

+40%

SDR Time Saved

+50%

Increase In Data Accuracy

2.5X

Time to Value

Moving the needle for the SDR team

SDR focus on selling
Prospect data quality increased from 30% to 80%
Connection rate raised from 2-3% to >10%
We're getting cell phone numbers of executives who we weren’t able to communicate with before
Improvement in named account prospecting and contactability
Seamless integration with SalesLoft
Substantially better view and reach of the target market
Deeper insights of large accounts
Building targeted messaging in very little time thanks to RightBound’s multi-persona autonomous prospecting
Supporting fast SDR team growth smoothly

Why choose RightBound for outbound sales?

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Data Integrity

High prospect accuracy
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AI

Processing dozens of data sources
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Professional

Data and CS teams

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