Incredibuild Reengages, Cross-Sells and Expands TAM Coverage Using RightBound

The challenge

RightBound solved Incredibuild’s top
challenge — generating a continuous stream of companies that match their unique qualifications criteria.

By processing data from dozens of data sources and by using granular research parameters, RightBound’s autonomous prospecting engine delivers hundreds of relevant accounts to Incredibuild every month. The self-tuning algorithm continuously improved the sourcing criteria.

incredibuild

COMPANY SIZE

1,000+

KEYWORDS

“embedded” OR “c++”

INDUSTRY

Aerospace, Defence, Automotive, Gaming…

HIRING

Engineers with C++ in job requirement

NUMBER OF ENGINEERS

200+ C++ Engineers

TECH STACK

Built on C++
incredibuild

COMPANY SIZE

1,000+

KEYWORDS

“embedded” OR “c++”

INDUSTRY

Aerospace, Defence, Automotive, Gaming…

HIRING

Engineers with C++ in job requirement

NUMBER OF ENGINEERS

200+ C++ Engineers

TECH STACK

Built on C++

Our sales reps now have a stable incoming stream of outbound accounts, accounting for the majority of our pipeline. RightBound’s team was an amazing help in fine-tuning our ICP and research criteria, making sure we reach the most relevant companies.

Shifra Smith
incredibuild

Shifra Smith — Global Director of Sales Development

Shifra Smith
Expand TAM

Expand TAM

From no outbound to continuous prospecting

Incredibuild’s ideal customer profile is very unique and hard to find. They chose RightBound thanks to its varied data sources and autonomous prospecting. In less than 5 weeks with RightBound, the SDR team got a stable stream of 300-500 accounts per months with spot titles and industries.

Continuous feedback loop

RightBound’s domain experts helped fine-tune Incredibuild’s ICP. Then, the algorithm continuously improved the ICP by autonomous learning empowered with feedback from the SDR team.

Cross-Sell

Cross-Sell

Incredibuild had a huge cross-sell challenge — they couldn’t search their own SalesForce database based on their ICP to offer cross-sell, as the database doesn’t support the required research criteria.

They use RightBound enriched accounts info to find cross-sell opportunities in their own customer base.

Re-engage

Re-engage

Incredibuild uses a 20+ yrs old implementation of SalesForce which holds records of many dormant accounts.

RightBound provided Incredibuild with data that helped them research their CRM and identify accounts that are most likely to re-engage, opening many new opportunities within an existing database.

quote RightBound enabled us to re-engage dormant accounts as well as cross-sell existing accounts — directly within SalesForce.
quote

1800

Contacts identified EVERY month

400

ACCOUNTS sourced every month

5 weeks

Time to Value

1800

Contacts identified EVERY month

400

ACCOUNTS sourced every month

5 weeks

Time to Value

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