Moveworks Redefines Its Sales Development Using RightBound

Moveworks is a fast-growing SaaS company that provides AI-driven employee support.

30 SDRs | >$300M in VC funding

“RightBound makes me excited about the future of SDR work. I feel like we are embarking on a new journey”

Garrett Serviss
moveworks

Garrett Serviss — Director, Growth Marketing

Garrett Serviss

To accelerate growth in its outbound sales pipeline, Moveworks sought to empower SDRs by:

icon

Making it easier to find the right target prospects.

icon

Automating chasing of unresponsive prospects to free up valuable SDR time.

icon

Optimizing each list of prospects by identifying the best ones from cadences of 100s of prospects.

Within 2 months of deploying RightBound, Moveworks experienced:

40%

Increase in qualified leads and demos scheduled

50%

Increase in SDR productivity

30%

Reduction in cost per meeting booked

40%

Increase in qualified leads and demos scheduled

50%

Increase in SDR productivity

30%

Reduction in cost per meeting booked

image

Rightbound’s autonomous outbound platform increased SDR performance and lowered costs by automating tedious manual tasks.

Based on Movework’s ideal customer profile, Rightbound’s prospecting engine found thousands of prospects, fetched accurate contact details, followed by automatic categorization and segmentation.

Applying Movework’s playbook, the Smart Outreach engine then autonomously initiated outreach to these prospects, including emails, social connects, surveys, gift-cards and even targeted ads.

quote icon Rightbound enables a leaner, high performing team. It saves us many hours per week and allows SDRs to focus on high value activities— directly within Outreach.io
avatar

Empowering Moveworks' SDRs

icon

Avoid manual outreach to all prospects

RightBound did all initial outreach automatically. This included a prospect survey, a gift-card, and creating an SDR follow up in Outreach.io.

icon

Uncover prospects formerly beyond reach

RightBound’s prospecting engine constantly searches for more and better suited prospects. SDRs are fed new leads, including many not previously on their radar.

icon

Focus on pre-qualified leads or strategic accounts

Time previously spent chasing down unresponsive prospects is now re-focused where it counts — following up with pre-engaged leads or investing in strategic accounts.

icon

Avoid manual outreach to all prospects

RightBound did all initial outreach automatically. This included a prospect survey, a gift-card, and creating an SDR follow up in Outreach.io.

icon

Uncover prospects formerly beyond reach

RightBound’s prospecting engine constantly searches for more and better suited prospects. SDRs are fed new leads, including many not previously on their radar.

icon

Focus on pre-qualified leads or strategic accounts

Time previously spent chasing down unresponsive prospects is now re-focused where it counts — following up with pre-engaged leads or investing in strategic accounts.

avatar

Garrett Serviss, Director, Growth Marketing, Moveworks on RightBound’s value:

avatar
icon

SDR cost savings

With better SDR efficiency, we now generate meetings at 30% of the cost of an outsourcing service or display advertising. By reducing prospecting hours and focusing on high value activities, our SDR productivity rose by over 50%.

icon

Better insights and visibility

RightBound’s machine learning gives us ongoing and visible insights into our sales and marketing strategy, helping us improve outreach, and adjust our messaging and tactics.

icon

Integrates into Outreach.io

Engaged leads are pushed into Outreach.io with all relevant info, associated with the right accounts and assigned to an SDR with the right cadence.

icon

White-glove service

Unlike other tools that required long deployment and heavy setup costs, RightBound’s white-glove service experts got the engine set up quickly and seamlessly, helping us see results almost immediately.

HOW CAN WE ADDRESS YOUR SALES DEV CHALLENGES?

LET’S TALK