WiseStamp: from Inbound Only to a Thriving Outbound Funnel, Using RightBound

The challenge

The challenge

As WiseStamp moved upmarket from solopreneurs to small & mid-sized businesses, outbound lead generation became essential.

In particular, the Marketing and Sales Teams wished to build an outbound funnel to support a new product catering to larger organizations.

WiseStamp is a leading email signature solution for businesses, assisting over 700,000 users to promote their businesses.

The solution

RightBound’s autonomous prospecting engine created a thriving outbound pipeline with solid ROI and conversions within a couple of weeks.

WiseStamp exceeded industry benchmarks:

10K+

Targeted Accounts

50%

Of replies converted to meetings

7.0%

Of prospects booked demo

27%

Engagement rate of target prospects

10K+

Targeted Accounts

50%

Of replies converted to meetings

7.0%

Of prospects booked demo

27%

Engagement rate of target prospects

“RightBound delivered positive ROI almost immediately. We went from zero outbound activity to a strong pipeline with several closed-won deals within weeks.”

Daniel Zweig
wisestamp

Daniel Zweig — Head of Marketing

Daniel Zweig

Helping WiseStamp achieve a solid pipeline

icon

Higher prospect engagement levels

RightBound helped the WiseStamp team create customized and personalized emails per target segment, and a variety of messages and CTAs for optimal prospect engagement.

icon

Found the most appropriate prospects automatically

The prospecting engine reached data sources otherwise unavailable to WiseStamp and gathered a large pool of highly suited prospects for their product.

icon

8.5% click rates for outreach emails with personalized signatures

RightBound fetched data, such as role and company logo, and plugged them into personalized designed emails — driving click rates of 8.5% — higher than any other marketing channel.

icon

Warm leads fed into the CRM

RightBound’s autonomous engine prioritized leads based WiseStamp-defined engagements levels and fed all information directly into the CRM.

icon

Increased response rates for outreach campaigns

Based on ongoing analysis of customer responses, RightBound’s AI engine suggested to add pricing information to some of the emails, driving a higher response rate.

quote With a tight definition of target accounts, the right amount of personalization vs. automation, and the Sales team investing in ripe leads — we made it happen.
quote

HOW CAN WE ADDRESS YOUR SALES DEV CHALLENGES?

LET'S TALK