WiseStamp: from Inbound Only to a Thriving Outbound Funnel, Using RightBound

The challenge

The challenge

As WiseStamp moved upmarket from solopreneurs to small & mid-sized businesses, outbound lead generation became essential.

In particular, the Marketing and Sales Teams wished to build an outbound funnel to support a new product catering to larger organizations.

WiseStamp is a leading email signature solution for businesses, assisting over 700,000 users to promote their businesses.

The solution

RightBound’s autonomous prospecting engine created a thriving outbound pipeline with solid ROI and conversions within a couple of weeks.

WiseStamp exceeded industry benchmarks:

10K+

Targeted Accounts

50%

Of replies converted to meetings

7.0%

Of prospects booked demo

27%

Engagement rate of target prospects

10K+

Targeted Accounts

50%

Of replies converted to meetings

7.0%

Of prospects booked demo

27%

Engagement rate of target prospects

“RightBound delivered positive ROI almost immediately. We went from zero outbound activity to a strong pipeline with several closed-won deals within weeks.”

Daniel Zweig
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Daniel Zweig — Head of Marketing

Daniel Zweig

Helping WiseStamp achieve a solid pipeline

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Higher prospect engagement levels

RightBound helped the WiseStamp team create customized and personalized emails per target segment, and a variety of messages and CTAs for optimal prospect engagement.

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Found the most appropriate prospects automatically

The prospecting engine reached data sources otherwise unavailable to WiseStamp and gathered a large pool of highly suited prospects for their product.

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8.5% click rates for outreach emails with personalized signatures

RightBound fetched data, such as role and company logo, and plugged them into personalized designed emails — driving click rates of 8.5% — higher than any other marketing channel.

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Warm leads fed into the CRM

RightBound’s autonomous engine prioritized leads based WiseStamp-defined engagements levels and fed all information directly into the CRM.

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Increased response rates for outreach campaigns

Based on ongoing analysis of customer responses, RightBound’s AI engine suggested to add pricing information to some of the emails, driving a higher response rate.

quote With a tight definition of target accounts, the right amount of personalization vs. automation, and the Sales team investing in ripe leads — we made it happen.
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