Trying to keep up with the pace of change, many sales development teams find themselves at a crossroad with respect to crystallizing strategies, implementing a top-notch sales tech, and maximizing revenue. Here’s our take on ten critical questions related to outbound sales challenges and a sneak peek into the future of sales development.
Calculating sales tech ROI is a great way for sales leaders to bring their CFO on board. Sometimes people just pour money on hiring people without giving them the proper tools, training and structure because it's easier to say: we need to grow. The goal is not just to hire people, but to actually make sales teams as successful as possible.
The right balance between sales tech and the number of SDRs depends on team size and maturity. The machine can greatly assist with many of the repetitive functions, but SDRs will extremely be valuable with complex tasks and most importantly with providing the human touch and personalization needed to truly engage a buyer.
Buyers hate outbound sales because they're being bombarded. Sellers hate it because they have diminishing returns. AI can analyze buyer needs and behavior and match them to the most relevant sellers — minimizing the noise and creating more relevant connections.