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Building an outbound sales machine from scratch
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Scaling your sales strategy during hyper growth
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Infra & tech for a successful outbound operation
Agenda
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9:30-10:00 Coffee & networking
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10:00-10:15 Opening remarks
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10:15-11:15 Panel discussion
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11:15-11:30 Q&A
Panelists

Omri Kenan
Director, Sales Development Outbound EMEA & APAC @ Similarweb
Omri is a “Top of the funnel” leader, having built from the ground up SDR teams in some of the fastest-growing tech companies in Israel including Similarweb and Bringg. Managing teams across APAC and the US. He’s also a full-hearted instructor and career development coach at ‘Salesclass.co.’

Ran Friedman
Business Development Team Lead @ Mend
Ran has a proven history of achievement in the B2B software industry. Building outbound frameworks that generate new business from scratch is his specialty: Identifying relevant decision-makers at the right companies, selecting appropriate technology stacks, creating outreach strategies, optimizing ongoing engagement, and implementing best practices.

Raphael Bitterli
Head of EMEA SDR @ Checkpoint
Raphael leads multiple teams in various countries and believes in a customer-centric approach to Sales Development. Over the past year, he has led a complete transformation from an inbound-focused SDR organization to a purely outbound-oriented outbound machine.

Shifra Smith
Global Director of Sales Development @ Incredibuild
Shifra is an Outbound Sales expert who specializes in startups with rapid growth. Shifra started as a first BDR and quickly became a global director of sales development, where she built and grew multiple outbound teams covering EMEA, North America, and China.







